The Keep Hearing initiative is the Soundbites PBC nonprofit partner for research, education and equitable access.
The problem
Sound is transformed into hearing by irreplaceable inner ear nerve cells designed to last an entire lifetime, but too often they don’t, and noise exposure is the main reason.
In medicine, inner ear hearing loss is called sensorineural hearing loss, or SNHL. SNHL has been getting worse for about 250 years. About 1.5 billion people suffer hearing loss today, about 20% of the 8 billion total worldwide population, or 25% of the roughly 6 billion adults over the age of 20.
About 360,000 with hearing loss are profoundly hearing disabled, a number forecast to increase more than 250% in the next 25 years when about 1 billion people are expected to be functionally deaf by the time world population reaches about 10 billion in 2050.
No hearing loss treatments
Preventive care for hearing
Until now, safe, routine preventive care for hearing hasn’t been considered possible.
Soundbites, known as ACEMg in medical journals, is the outcome of 36 years of translational medical research. ACEMg is clinically proven to preserve or improve auditory function by effectively blocking the root cause of SNHL. Soundbites softgel capsules are designed for daily use, safe for all ages, and available without a prescription.
Learn about SNHL and Soundbites
We invite everyone to learn the story of SNHL and Soundbites
For professionals
Keep Hearing offers a continuing education (CE) course certifying audiologists to offer Soundbites to patients and collect real-world data in an epidemiological study. If you use OAE examinations, consider contributing clinical data supporting the evolution to an evidence-based standard of routine preventive care for hearing and cognitive health.
For the world
Learn everything there is to know about Sensorineural Hearing Loss (SNHL) and Soundbites in the 5-session course below.
For the world
Session I - Overview
The thirty-six-year ACEMg-to-Soundbites story in about 12 minutes .
Extra documents
Session II - The SNHL problem
The major cause of SNHL and our common belief; the scale and consequences of the problem; who suffers and how; and a forecast.
Extra documents
Session III - How sound becomes hearing
Brief review of ear anatomy; the anatomy and physiology of the organ of Corti within the cochlea; then, normal auditory transduction, the process of making sound waves into hearing by converting vibrational energy into electrical energy.
Extra documents
Session IV - When auditory transduction goes wrong
The root cause of SNHL pathophysiology; basic research conclusions; applied research roadmap; the ACEMg formula and its mechanisms of action to block the root cause of SNHL; summary of analysis of real-world data from the real-world evidence surveillance study.
Extra documents
Session V - ACEMg becomes Soundbites
For people curious to learn about the translational research process and ACEMg’s sixteen-year journey through it.
Extra documents
about us
Mission
The Keep Hearing Initiative nonprofit is the Soundbites Public Benefit Corporation (PBC) partner for research and education. Soundbites PBC is our major donor. Together, Keep Hearing and Soundbites PBC aim to measurably reduce the personal, social, and economic burdens of hearing loss worldwide and facilitate equitable access to Soundbites, especially among low- and middle-income populations and young adults at higher risk of SNHL.
